Current：Home > reviewsWhy the price of Coke didn't change for 70 years (classic) -Secure Growth Academy
Why the price of Coke didn't change for 70 years (classic)
View
Date：2025-04-27 12:51:24
This episode originally ran in 2012.
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "I'd Like To Buy The World A Coke" by New Seekers and "Always Coca-Cola" by Joey Diggs
veryGood！ (342)
Related
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Thief employs classic move to nab $255K ring from Tiffany, authorities say
- Why fraudsters may be partly behind your high rent (and other problems at home)
- J.J. Watt says he'd come out of retirement to play again if Texans 'absolutely need it'
- A White House order claims to end 'censorship.' What does that mean?
- Brian Austin Green’s Ex Vanessa Marcil Slams “Stupid” Criticism Aimed at Megan Fox
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, On Top of the World
- Mother's Day brunch restaurants 2024: See OpenTable's top 100 picks for where to treat mom
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- Mavericks lock up coach Jason Kidd with long-term extension
Ranking
- $73.5M beach replenishment project starts in January at Jersey Shore
- GOP secretary of state who spoke out against election denialism wins JFK Profile in Courage Award
- Where to watch and stream 'The Roast of Tom Brady' if you missed it live
- Tanzania hit by power blackouts as Cyclone Hidaya strengthens toward country's coastline
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- After AP investigation, family of missing students enrolls in school
- As the Israel-Hamas war unfolds, Muslim Americans struggle for understanding | The Excerpt
- Minnesota lawmakers debate constitutional amendment to protect abortion and LGBTQ rights
Recommendation
Arkansas State Police probe death of woman found after officer
Person falls from stands to their death during Ohio State graduation ceremony
When is daylight saving time? Here's what it means and when to 'fall back' in 2024
-
When is daylight saving time? Here's what it means and when to 'fall back' in 2024
Current, future North Carolina governor’s challenge of power
Tom Brady Gets Called Out for Leaving Pregnant Bridget Moynahan
Fallen US Marshal is memorialized by Attorney General Garland, family and others
GOP secretary of state who spoke out against election denialism wins JFK Profile in Courage Award